All iWant: Putting iPhone 7 Rumors to the Test

Putting iPhone 7 Rumors to the Test

This summer has seen no shortage of analyst reports of what the soon-to-be-released iPhone 7 will look like and what features it will (and will not) possess. Continuing what has become an annual frenzy of leaks and predictions, rumors are flying about its multiple screen sizes, memory capacity, camera quality, headphone jack and water resistance. Most notably, some speculate that there may not be any dramatic changes at all as Apple waits for 2017 to release a world-changing 10th anniversary iPhone 8.

Market Strategies International decided to put all these rumors to the test to find out which ones really resonate with consumers and which do not. We asked more than 1,100 consumers about their current phones and preferences among the most frequently rumored iPhone 7 features, including:

Screen features
  • Larger screen
  • Smaller screen
  • Curved screen
  • Wraparound screen
  • Better screen quality/resolution
Memory/Storage features
  • More memory (the latest iPhones have 2GB RAM)
  • More storage space (the latest iPhones have a maximum of 128GB)
  • Expandable storage capacity
Internal features
  • Faster processors
  • Electronic SIM chip
  • Longer-lasting battery
  • Wireless charging
External features
  • Thinner
  • Lighter
  • Waterproof
  • Two speakers (the latest iPhones only have one)
  • Different color options
  • Higher quality camera
Other features
  • USB connector (Micro USB or USB Type-C)
  • Available stylus/pen
  • No headphone jack (the latest iPhones have a standard 3.5mm headphone jack)
  • Virtual reality headset

 Who Wants to Buy the iPhone 7?

Several of the findings are quite intriguing and have significant implications for telecom leaders. One thing is for sure: The difference in iPhone 7 needs and wants varies greatly based on customers’ current make and model, wireless carrier and brand loyalty. Understanding who these customers are and what differentiates their interests in upgrading to the iPhone 7 is of paramount importance when developing messaging campaigns, forecasts and product roadmaps. In our report, iPhone 7 Market Landscaper, we explore these differences and provide the data telecom leaders need to optimize their marketing plans. Download iPhone 7 Market Landscaper now or contact Greg Mishkin, vice president of Market Strategies’ Telecommunications division for more information.

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