Insights Powered by Cogent Reports™
Advisors and Affluent Investors Look to LinkedIn
Thirteen years after LinkedIn launched, twelve years after Facebook made its first friends and ten years after Twitter went live, social media is no longer viewed simply as an easy means of reaching and courting affluent investors and tech-savvy producers. Increasingly, asset managers and product providers are realizing they need to do more than merely set up a virtual storefront. That is, they need to develop a social media strategy, analyze connections and figure out how to work their followers effectively to stay top-of-mind. Recent findings from Cogent Reports™ highlight the critical role that LinkedIn plays for both financial advisors and affluent investors.
Among advisors, YouTube, LinkedIn and Facebook are the top three social media platforms most commonly used across all channels. That said, when we asked advisors to identify their primary platform for business and financial news and information, LinkedIn claims a commanding advantage at 60%, far above Twitter (16%) and Facebook (13%), with YouTube barely registering (4%). So for advisors, it is the quality of information they find on LinkedIn that differentiates this platform, not the quantity. Continue reading