The Fight for Today’s Video Consumer: How to thrive in a rapidly evolving industry

Today’s Video Consumer

Editor’s Note: This is the first of a three-part series on understanding the streaming video consumer. Be sure to bookmark FreshMR so you don’t miss an issue!

It wasn’t long ago when consumers had three choices for video consumption: free TV (using antennas), paid cable TV, and, if going with cable, whether to add a movie channel like HBO. There was little competition, little innovation and very few choices. What a difference a few years makes!

Those simple days are almost unrecognizable in today’s chaotic, cluttered video world.  Sure, consumers can still view local broadcasts over-the-air, but the insatiable appetite for content has dramatically increased our options. Having so many options can be overwhelming to customers but also confusing to the telecommunications and entertainment companies that provide and deliver content.

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I’ll Take My TV A La Carte, Please!

2015-10-tv-a-la-carteThe buzz around picking your television packages a la carte in the future is getting louder. As a consumer, would you prefer to pick and choose the channels you watch, paying for only what you want, or do you prefer the current set up of pre-packaged channels, including those which you may or may not ever watch? It seems that big cable/satellite companies are worried about the implications of providing an a la carte television package to its customers, and they have been fighting it over the last few years. The potential option of having more choice and control over the channels consumers purchase could change the entire industry, and that may be exactly what many consumers desire.

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