Brad Perkins

About Brad Perkins

Brad is a vice president in the Life Sciences division at Market Strategies where he is responsible for directing fact-based consulting engagements. He has worked in the pharmaceutical industry for 18 years, with more than a decade of experience providing market research and consulting. Prior to rejoining Market Strategies, Brad spent four years with Quintiles Consulting overseeing sales for its market research group. It was in this role that he provided research-based consultation and designed research programs to inform clients’ strategic marketing and clinical development initiatives. Brad previously served as VP within Nielsen’s (formerly Harris Interactive) Healthcare division. His pharmaceutical career began at AstraZeneca in primary and specialty care sales, progressing to national hospital accounts management & contracting. Brad earned his bachelor’s degree from Cornell University, with concentrations in business management and marketing. When he’s not working, you can regularly find Brad on the Finger Lakes of Upstate New York, fishing pole in hand.

Doctor’s Orders: Why Patient Engagement Matters

Doctor’s Orders: Why Patient Engagement MattersEnsuring that patients understand, accept and follow recommended treatment plans is the first step towards the best possible outcome—medically for the patient and financially for the healthcare delivery system. Similarly, physicians are in the best position to individualize this treatment plan to one that is optimal for the patient.

Yet all too often patients resist their physician’s recommendation immediately or at the pharmacy, or they initially accept only to abandon treatment later. Why does this happen and what can be done about it?

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