All iWant: Putting iPhone 7 Rumors to the Test

Putting iPhone 7 Rumors to the Test

This summer has seen no shortage of analyst reports of what the soon-to-be-released iPhone 7 will look like and what features it will (and will not) possess. Continuing what has become an annual frenzy of leaks and predictions, rumors are flying about its multiple screen sizes, memory capacity, camera quality, headphone jack and water resistance. Most notably, some speculate that there may not be any dramatic changes at all as Apple waits for 2017 to release a world-changing 10th anniversary iPhone 8.

Market Strategies International decided to put all these rumors to the test to find out which ones really resonate with consumers and which do not. We asked more than 1,100 consumers about their current phones and preferences among the most frequently rumored iPhone 7 features, including:

Screen features
  • Larger screen
  • Smaller screen
  • Curved screen
  • Wraparound screen
  • Better screen quality/resolution
Memory/Storage features
  • More memory (the latest iPhones have 2GB RAM)
  • More storage space (the latest iPhones have a maximum of 128GB)
  • Expandable storage capacity
Internal features
  • Faster processors
  • Electronic SIM chip
  • Longer-lasting battery
  • Wireless charging
External features
  • Thinner
  • Lighter
  • Waterproof
  • Two speakers (the latest iPhones only have one)
  • Different color options
  • Higher quality camera
Other features
  • USB connector (Micro USB or USB Type-C)
  • Available stylus/pen
  • No headphone jack (the latest iPhones have a standard 3.5mm headphone jack)
  • Virtual reality headset

 Who Wants to Buy the iPhone 7?

Several of the findings are quite intriguing and have significant implications for telecom leaders. One thing is for sure: The difference in iPhone 7 needs and wants varies greatly based on customers’ current make and model, wireless carrier and brand loyalty. Understanding who these customers are and what differentiates their interests in upgrading to the iPhone 7 is of paramount importance when developing messaging campaigns, forecasts and product roadmaps. In our report, iPhone 7 Market Landscaper, we explore these differences and provide the data telecom leaders need to optimize their marketing plans. Download iPhone 7 Market Landscaper now or contact Greg Mishkin, vice president of Market Strategies’ Telecommunications division for more information.

Download the Report

This entry was posted in Product Development, Technology, Telecommunications and tagged , , , , , by Greg Mishkin. Bookmark the permalink.
Greg Mishkin

About Greg Mishkin

Greg is a vice president in the Telecommunications Division but works across all divisions and is in high demand as a speaker and author in the market research and telecom fields. Greg's responsibilities include managing and growing key client relationships while maintaining a special focus on the integration of large-scale behavioral data with Market Strategies’ traditional market research solutions. He is known for turning extremely complex data into actionable insights and turning data into competitive advantages for his clients. Currently, he has four patents related to data-focused market research methodologies. Greg earned a master’s degree in business administration from Kennesaw State University in Kennesaw, GA; a master’s degree in clinical psychology from University of Hartford in Hartford, CT and a bachelor’s degree in psychology from Union College in Schenectady, NY. When not on the road for work, Greg can usually be found chasing after his 17-year-old twins to their respective musical theatre performances, symphony rehearsals, piano competitions or various other performing arts activities that are invariably too far from home.

5 thoughts on “All iWant: Putting iPhone 7 Rumors to the Test

  1. Very interesting as I am one of those people who would buy a larger screen and on occasion drop my phone in water. Very nice write-up!

  2. I liked it…I think options are huge with today’s consumer. Your article brought that out. I haven’t upgraded in 3 years, I would definitely miss the earphone jack.

    • Yes, the earphone jack has the potential to dampen some iPhone 7 interest. The rumors of late seem to universally agree that the headphone jack is going away. What is interesting, however, is that I just read another article that reported Bluetooth headphone sales have surpassed wired headphone sales for the first time in 2015. If this is true, then maybe Apple is onto something in seeing that there is enough demand to push everyone to wireless.

      After all, I remember how I felt when I got my first PC without a floppy drive, and now my laptop doesn’t even have a CD/DVD drive anymore. In fact, many new cars sold don’t even have CD players anymore. These technologies do evolve and we all see to manage just fine!

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