FreshMR 2012 Yearbook

We took a step back this week and looked at all that we published via the FreshMR blog in 2012. In total, we ran 25,522 words (not counting those I’m sharing here), covering a number of different ideas and trends in market research as well as the various industries we cover: Energy, Communications, Healthcare, Financial Services and Technology. In looking at the word cloud we generated from our published copy, we’re reminded of a few of the big ideas we shared:

  • Big Data is the first big idea that rises to the top. Though we’ve been talking about it all year, smart use of big data really entered the national zeitgeist when Nate Silver and the FiveThirtyEight team nailed the November US election results, creating a model drawing from over 30 individual polls that accurately predicted all 50 states and the District of Columbia. Check out our reflections on this feat here.
  • Brand stands out as a prevalent theme explored by our bloggers. We debated and ultimately wrote about a broad array of brands this year—from the Oakland A’s in America to luxury brands in China, from Microsoft to Apple to Kodak to the Girl Scouts. We commented as brands strived to renew their focus, to become more cool, to prevent themselves from becoming obsolete, and to really focus in on what the brand stands for at its core. Some of our brand-related posts are gathered here.
  • Payments were touched on numerous times in the FreshMR 2012 posts, including mobile and online payments, mobile/digital wallets, consumer payment-related behaviors and attitudes.  Here’s a recent post on consumer adoption of digital or mobile wallets.
  • Speaking of mobile, it was a big topic of discussion around here in ’12. As smartphone and tablet platforms explode in popularity, the implications for traditional computing—not to mention the implications for market research—remain unclear, but the shifting dynamics are fascinating to observe and consider. Here are some thoughts on how mobile might well transform market research.
  • Finally, it’s heartening to note that market and research are among the top ideas we discussed this year. We shared our thoughts, opinions and recommendations on a variety of research topics—from CEM to NPS; from complex Bayesian analysis and predictive modeling to psephology; from focusing on international emerging markets to selecting a seldom-visited US location such as Chattanooga and from multicultural research to multidisciplinary teams. We shared stories about superheroes, swimmers, Hood to Coast runners, monkeys, zombies, and Santa; about listening, questioning, preparing for disasters, playing, observing, considering, and learning.

We thoroughly enjoyed sharing with you throughout 2012, and we can’t wait to see what 2013 has in store for all of us.

Happy New Year!

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Erin Leedy

About Erin Leedy

Erin Leedy is a senior vice president of research and consulting in the Technology division of Market Strategies. She has been conducting technology research since 1996, focusing on the development of new hardware, software and services for the consumer and business markets. Erin has led numerous international research engagements, conducting research in both established and emerging markets. On the qualitative side, Erin is a skilled focus group moderator who specializes in observational and contextual site visits, modified ethnographic approaches, out-of-box and beta testing and product placements in consumer and business environments. Her quantitative expertise includes customer profiling, market exploration, segmentation and choice modeling. Whether employing qualitative or quantitative approaches, Erin is passionate about research that informs new product development. Prior to joining Market Strategies in 2005, Erin was a senior researcher with Gartner Custom Research. She graduated cum laude from The Ohio State University with a bachelor's degree in industrial design.

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